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Free the Data: The Business Impact of Democratizing Customer Feedback

Free the Data: The Business Impact of Democratizing Customer Feedback

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Democratizing customer feedback can be extremely powerful. Getting this information into the right hands by providing widespread access impacts three kinds of business performance:

  • Performance with customers (e.g., creating satisfying experiences and resolving issues)
  • Performance with employees (e.g., engaging and retaining staff)
  • Financial performance (e.g., growth and profitability)

To achieve these benefits, customer-centric companies must find ways to weave feedback into daily operations across their entire business. With these practices in place, companies are in a strong position to drive continuous improvement and create sustainable value.