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Beeline Case Study: Churn decreased for first time in 3 years

Beeline Case Study: Churn decreased for first time in 3 years

Case Study

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Faced with growing customer churn and shrinking market share, Beeline was in a state of emergency. One of the largest telecoms in Russia–with over 54 million subscribers–Beeline needed to make changes quickly, or its customers and its competitive edge would evaporate–fast.

The company made a revolutionary move, (especially for the Russian market) to differentiate on customer experience. So, Beeline selected Medallia to listen to customers across every channel and interaction, and improve experiences.

Download this case study to see how Beeline went from a state of emergency to:

  • reducing churn,
  • increasing NPS across every channel,
  • and innovating based on customer feedback