B2B VoC Webinar Series, Part 2:
Effectively Tying Financial Data to Your Customer Experience Program
Turning Insight into Action Throughout Your Organization
Steve Bernstein, Partner, Waypoint Group
Sam Keninger, Director of Product Marketing, Medallia
Research proves what we all know to be true: Happy customers become loyal and outspend unhappy customers. But how do you know the value of your Voice of the Customer (VoC) program if you don’t link customer success directly to company financials? To truly drive action and have a lasting impact at your B2B company, you need to demonstrate how the VoC program is driving ROI.
Join special guest Steve Bernstein from Waypoint Group and Medallia’s Sam Keninger for an engaging webinar that discusses how to link your customer satisfaction with financial data to prioritize the right strategies, take action, and increase profitability.
During this webinar, we will discuss real customer examples that will show how you can: