Medallia Starts Serving Fitness Industry, Announces Deal with Gold’s Gym

MENLO PARK, CA—June 1, 2006—Medallia today announced it had been chosen by Gold’s Gym International to track feedback from the fitness chain’s members. “I am very excited to be launching this Member Feedback System with Medallia,” said Gold’s President and CEO Gene Lamott. “We can apply this tool, which has worked so well in the hospitality industry, to the fitness industry to benefit Gold’s Gym and our owners.”

Already renowned for the dedication and loyalty of its members, Gold’s Gym chose Medallia to help boost member retention. “This is one of the most amazing products for member retention that I’ve ever seen,” said Gold’s VP of Training and Development, Karen Wischmann. “The investment quickly pays for itself in retained memberships.”

Gold’s Gym also chose Medallia to help improve operations. “Listening to our members is essential to improving our operations and customer service leading to higher member satisfaction,” said Gold’s Gym COO Sam Crowley. “Medallia’s Member Feedback System provides Gold’s Gyms with an ongoing, systematic, and timely way to gather and analyze member feedback.”

The Gold’s Gym deal marks Medallia’s entrance into the fitness industry. “What our clients are finding, whether they’re in fitness, financial services, health care, or hospitality,” said Elizabeth Carducci, Vice President of the Medallia hospitality group who worked on the Gold’s project, “is that Medallia’s solutions are configurable to different operating environments. And we are quite adept at leveraging our expertise across industry lines.”