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Medallia To Serve Vacation Ownership Industry, Signs Deal with Hilton Grand Vacations Club
MENLO PARK, CA—January 11, 2005—Medallia today announced it will run the customer satisfaction tracking program for Hilton Grand Vacations Club (HGVC), one of the most popular and successful operators in the vacation resort industry.
For Medallia, a leader in web-based customer feedback solutions for hotels, the announcement marked its entry into the vacation ownership (or timeshare) industry. Timeshare and hotel businesses differ with regard to customer satisfaction and how to measure it. “Timeshare customers are not simply guests but also owners of the properties. They both demand greater value from facility operators and develop deeper relationships with them than hotel customers do,” explained Medallia Vice President Steve Earwaker.
HGVC approached Medallia at the suggestion of its parent company, Hilton Hotels Corporation. “Because we had a strong relationship with the parent company,” said Earwaker, “and because Hilton was extremely pleased with the service that we provided, we got the chance to prove ourselves in this exciting new industry.“
About Medallia
Medallia (www.medallia.com), founded in 2001, provides enterprise feedback solutions to Global 2000 companies. More than 25,000 businesses and business units around the world use the Medallia system to track customer satisfaction. Medallia’s solutions enable companies to gather, monitor, and act on feedback from customers, partners, and employees. Customers include global hotel, financial services, retail, and high-tech companies. The company is headquartered in Menlo Park in Silicon Valley.
